Terry E. Branstad, Governor
Kim Reynolds, Lt. Governor
Stephen Larson, Administrator

I-PLEDGE Program Overview

Goals:

  • Increase voluntary compliance with the state's tobacco, alternative nicotine and vapor product laws through education and enforcement.
  • Prevent illegal sales of tobacco, alternative nicotine and vapor products by educating retailers and increasing awareness of changes in Iowa's tobacco, alternative nicotine and vapor product laws.

Strategy:

  • Work with Iowa Department of Public Health (IDPH), Division of Tobacco Use Prevention & Control to provide an effective, statewide, program to reduce the illegal sales of tobacco, alternative nicotine and vapor products to minors and illegal possession of tobacco, alternative nicotine and vapor products by minors.
  • Provide Iowa’s retailers with educational training in order to familiarize them with state laws and provide responsible sales techniques.
  • Perform tobacco, alternative nicotine and vapor product compliance checks on each of Iowa’s approximately 3,500 tobacco, alternative nicotine and vapor product permit holders at least once a year.

Tactics:

  • Contract with local law enforcement agencies to conduct compliance checks.
    • Participating agencies will be reimbursed on a flat fee basis of $50 lump sum per compliance check..
    • Local law enforcement officials are expected to cite clerks, as well as retailers, when conducting compliance checks.
  • Contract will provide local youth tobacco, alternative nicotine and vapor product possession enforcement.
    • Local law enforcement officials are expected to cite youth in possession of tobacco, alternative nicotine and vapor  products.

Facts:

  • During FY15, 91 percent of Iowa retailers were in compliance with Iowa’s tobacco, alternative nicotine and vapor product sales laws – 9 percent of Iowa’s retailers sold tobacco products to minors during the last round of compliance checks.
  • Studies have shown that tobacco law enforcement efforts, in conjunction with retailer education, reduce illegal sales of tobacco products to minors.

Take the I-PLEDGE to uphold tobacco, alternative nicotine and vapor product laws, 
keep Iowa’s kids healthy and do not sell tobacco, alternative nicotine or vapor products to minors.

Printed from the website on February 26, 2017 at 2:12am.