Kim Reynolds, Governor
Adam Gregg, Lt. Governor
Stephen Larson, Administrator

New Rules on Tasting, Sampling and Trade Spending

Friday, January 8, 2016

For immediate release – Monday, January 4, 2016
Contact Robert Bailey – 515.725.2260 or


New Rules on Alcohol Tasting, Sampling and Trade Spending

While alcohol manufacturers, distributors and retailers have long been allowed to offer tastings of products to consumers, the rules governing this practice were written in the nineteen nineties and, with changes in the market place over time, those rules became outdated and lacked clarity.

In response to this situation, the administrator of the Iowa Alcoholic Beverages Division (ABD), along with the Iowa Alcoholic Beverages Commission, directed the agency to revise and update rules governing tastings, sampling and trade spending.

After months of working in partnership with industry and policymakers to rewrite the rules, Chapter 185 - 16.7 of the Iowa Administrative Code is officially updated December 30, 2015.

“This is a great example of government working closely with stakeholders to improve upon the rules that directly affect their businesses,” said Stephen Larson, ABD Administrator. “We sought and received considerable input from across the industry and are confident that these new rules are clear and fair.”

The old rules didn’t specify how much alcohol was in a taste or if it was different for beer, wine or liquor. The new rules provide clear guidance on tasting amounts, where tastings can be conducted as well as clarifying other important practices that can be conducted in the marketplace.

The complete revision of rules for tasting, sampling and trade spending can be reviewed at



About Iowa ABD

The Iowa Alcoholic Beverages Division serves Iowans through the responsible regulation and profitable distribution of alcohol while providing opportunities for industry development and promoting health through education. Visit the Iowa ABD online at

Printed from the website on August 08, 2020 at 12:52am.